The KRONENBERG brand is also undergoing a change in terms of its content.

Focussing on the essentials is crucial for us, which is why clarity and simplification were the guidelines for the redesign of the logo.

With our new claim ‘We raise the level’ we also want to make this attitude visible to the outside world. For us, the claim is a commitment, attitude and obligation at the same time – far more than a simple product promise.

With our new direction and the claim ‘We raise the level’, we have set the course for a forward-looking further development of the KRONENBERG brand. You can look forward to seeing what happens next!